Happening Here This Week: Publicity, Blogs and Websites

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Jan 242012

Happy New Year!

It’s a busy week of varied tasks here at The Mattison Group; our main focus is:

  • Preparing the web pages and the e-mail blasts for the annual event of a professional/trade association in chemistry using Wild Apricot, a cloud-based website and contact management program popular with non-profit groups
  • Continuing to plan a 50th anniversary web presence for a health economics research group, including both web design and content
  • Drafting blogs on a health economics working paper just released and on a recent keynote speech
  • Developing approaches to solving the technical issues involved in posting an archive of publications from 1962 to present
  • Tweaking a local social and philanthropic group’s website and posting new material
  • Beginning the planning phase for a website rebuild for a tour company
  • Continuing a course in Adobe Dreamweaver
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Posted by Editor on January 24, 2012 Tagged with:

Back to Basics: What IS a Blog?

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Jan 172012

“Blog” is a word most people have heard hundreds of times — and many of us have even read one or two blogs.  Or have we?

Recently, a client whose website I’ve designed asked whether the section titled “News” is a blog, since it’s not on WordPress and it’s not titled “Blog”.  It was clear she had confused the platform with the function.

So, what is a blog, exactly?  “Blog” is a shortened version of “web log,” a term that perhaps makes clearer what a blog is — a chronological list of thoughts, ideas and links posted on a website that usually includes the possibility to comment.  It can have any title and be hosted on any platform.  A blog by another other name is still a blog.

For notes on blogging and tips on best practice, see our past posts in the blogging category.

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Posted by Editor on January 17, 2012

Lighthearted Looks at Grammar

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Sep 262011

With all the instant communication these days and the shortened forms of words, it’s easy to forget that grammar still matters. To keep that in mind, we occasionally will be  posting favorites of errors that we run across — as well as other thoughts on this topic.

Here’s an outtake from today’s Facebook posts:

’8. Obituaries would be a lot more interesting if they told you how the person died like they used to.’

I had no idea people are experiencing multiple deaths.   How horrible!

What else is wrong with this sentence?  Any ideas?

At The Mattison Group, we will proofread and copy edit your writing — not necessarily for Facebook, but for professional articles, books, blogs, websites, etc.

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Posted by Editor on September 26, 2011

A New Look

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Sep 022011

Even the best website can benefit from a periodic re-design — and it was our turn. Welcome to the new home of The Mattison Group and HealthEditink!  Enjoy our new blog as we continue to develop the site!

Posted by Editor on September 2, 2011

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