Some of our clients hesitate to start a blog because they think they won’t have anything to say that will interest others. That’s rarely true.
Take a tour company, for example, one that specializes in local tours. Local events make a great blog subject — both those that are scheduled and those that have passed. Why is that a good subject? It showcases the area and it shows knowledge of the locality, which can help encourage customers to consider booking a tour. Special tours that the company builds around coming events are an obvious blog topic — and a good marketing opportunity.
What about, say, a local landscape contractor? A blog with tips about landscape planning can bring out your readers’ green thumbs — or their wish for them! Combined with an offer to help plan, this can make these slow winter months potentially more lucrative. Any number of myths abound about planting and gardening; posts that “bust” those myths are fun to write and useful to your readers.
Professional groups can cull the latest publications in journals and on association websites for materials, not plagarizing, but summarizing. Interviews with leaders in the field, or with your board or executive staff, can provide interesting insights into your profession and your organization.
Yes, it does take time to keep up a blog. These two tips may help: (1) roughly sketch out what topics you will write about and when your posts will appear over the next three months and (2) write several posts when you feel in the mood; it’s more fun then and they often are more interesting because you were more interested when you wrote them.
Of course, The Mattison Group would be happy to help — we can put together a plan for you, or find materials, or ghost write your blog — or all of those.
